Google Ads Strategy Onboarding

Beyond keywords targeting- property discovery

Unique advantage & Selling points

  • What makes your location attractive to renters? (Proximity to hospitals, train stations, downtown, etc.)

  • What are the top 2-3 reasons/amenities people choose to live here?

  • Is there anything unique to highlight about the community or neighborhood?


Current Lead Quality & Challenges

  • Which advertising sources are currently generating leads? (Apartments.com, Zillow, Walk-ins, etc.)

  • Are you noticing a pattern in lead quality or disqualification reasons? (e.g., credit score, eviction history, criminal record)


Setup Assist

Unit Priority

  • Which unit types are the priority to lease right now?

  • Are there specific units sitting longer than expected?

  • Do you have availability coming online soon that we should prepare to promote?

  • Classic vs Reno units

  • Overview: promoting the min rent advertised rate

  • Overview: advertising rent specials as appears on apartments.com


Location

Custom location targeting based on your data submission

Setup Items

Google Business Profile


Google Analytics

PMS/CRM Access

  • Please setup access to the provided email address.


Submit Comps

  • Submit your comps and location targeting via the form we sent.

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